The Complete Guide to Logo Placement on Caps
Front embroidery, side embroidery, back closure or woven label — where your logo goes changes everything.
Front panel — the classic
Maximum visibility, works on every cap style. Recommended max width 10cm for 6-panel caps.
Side panel — the subtle choice
Often used for the brand name while the front carries a symbol. Popular with streetwear brands.
Back — closure embroidery
Small logo or slogan above the closure. Cheap to add and increases perceived quality.
Woven label
Placed on the back edge or inside sweatband. Adds a premium retail feel.
Practical limits
Embroidery works best with thick, simple shapes. Fine gradients and small text are better handled with heat transfer printing or patches.
